Welcome Corps
Case Study
Oct 2024 - Jan 2025
We Tackle Creative Challenges
LUNATORI is not afraid to tackle tough creative challenges. With this client, I had to navigate many restrictions due to the political implications of the program. When working with an organization that has many strong ties to the government, everything you post is critical.
This pushed me to become more creative in the way that I curated content.
With this client, we had to highlight two compelling types of content, which resulted in a 30% audience growth :
Education
Since their online community constantly asked for information,
I proposed content ideas and design concepts aimed at boosting engagement and expanding reach.
Stories of
Personal impact
Since their audience resonated with compelling stories, I implemented design enhancements to give the content a polished, news-style appearance and leaned into these narratives using a carousel format. This approach significantly boosted engagement.
Educational Content
With this content, I was able to curate some educational posts that were captivating and helpful for people navigating questions.
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Stories of Personal Impact
With this content, I went through the articles we wrote with stories and designed a captivating carousel to reanimate this content into something different and interesting.
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Click the photos to view the posts.
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Video Editing Impactful Stories
To help drive the momentum of the success of sponsor stories, I repurposed some of the interviews they had for engaging reels. This included using their brand guide to create overlaying graphics and motion graphics and editing captions, and picking the best sections in the lengthy interview
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For the reel with John Filson, I curated an outreach campaign for sponsor to submit their own personal stories, and John was one of the sponsors who responded and submitted a video based on the instructions I sent over.